Keeping your website design up to date is crucial to your success. A lot can change in terms of trends when it comes to visuals, algorithm updates, and best practices.
Knowing the hottest web design trends of 2019 will help you ensure that your design will look great for years.
2019 is about updating user experiences-the newest web design trends will prioritize speed, optimize mobile design, and catch the eye with simple, asymmetrical layouts.
Let’s take a look at some of the most modern website design trends of 2019.
1. Geometric Shapes
The use of geometric shapes in web design isn’t necessarily a modern trend. It gained popularity around 2016–but it’s certainly taking off in 2019.
Website design based around geometric shapes is pleasing to the eye and simple to navigate. Clean lines and symmetrical shapes can help make your site look more modern and minimalistic.
These days, it pays to be fast. Most users expect that when they click on your site, it should load in two seconds or less. If you take more than three seconds, they’re likely to exit your site instead.
It doesn’t matter how beautiful your site looks. If the design is too data-heavy and takes several seconds to load, you could be losing a lot of visitors. Google also prioritizes rankings for sites that load faster than others.
All of this means that 2019 design needs to prioritize speed. Large photos, uncompressed videos, and excessive code can slow down your site. Be sure to optimize your website for speed and incorporate any large pictures or videos in a way that doesn’t slow down loading times.
Minimalistic design has been one of the main trends of the 21st century, and it’s not going out of style any time soon.
These days, users are exposed to a large amount of information in very little time. They don’t have time to pay attention to distracting web design or cluttered text.
To keep your visitors’ attention, stick to clear, well-structured information. Keep your color schemes simple and try to use visually appealing photos.
Another way to enhance minimalism is translucent buttons. Not only is it functional, but it appears more modern and keeps your design simple.
4. Simple Fonts
The days of complicated fonts or flashy designs are long over. Be sure to use a simple, easy to read font.
But just because your font is simple doesn’t mean you don’t have artistic freedom. 2019 is all about typography, or the art of arranging the text to make it more appealing.
Once you’ve picked a simple, appealing font, you’ve still got more choices ahead of you. These include:
- Size of the font
- Vertical space between each line
- Horizontal space between each character
- The width of each text block
- White space around the text block
- Size of headings, subheadings, and fonts
Colors, spacing, and font-weight can help you create a unique font without going overboard with the style. Keep it simple and minimalistic, but give it your own personal spin.
5. Mobile Friendly
Google doesn’t just rank sites according to speed. It also prioritizes websites that are mobile friendly.
This means that 2019 is all about mobile-first web design. More than 52% of site visits come from mobile phones. You need your site to be designed both for a desktop computer and for a cell phone.
The best way to do this isn’t to make your desktop site work for mobile–it’s the opposite. First, design the site for a mobile user, and then create a version that works for desktop.
This isn’t just about rankings. Making your site mobile friendly enhances the visual result and your user’s experience on the device. More and more people will be viewing your site on mobile in 2019–this design trend is about meeting the growing demand of mobile users.
6. Single Page
As mentioned previously, speed and minimalism are trends that come up again and again when discussing web design in 2019. This means that single page design–also known as pageless design–has become a new trend.
Single page design refers to websites that only have one page instead of multiple pages and blog articles arranged in a hierarchy.
A single page, uncluttered design is even better for SEO marketing, and it won’t drag your site down with new data to be downloaded. This means it will be fast and prioritized by Google in the search rankings.
The simplicity appeals to visitors–there’s nowhere for a user to get distracted and every part of the site drives them towards a conversion point.
While single page designs aren’t perfect for every site, they’re certainly leaving their mark on 2019 and beyond.
7. Video Backgrounds
Not everything in 2019 is about minimalism. Video backgrounds are an increasingly popular trend going into 2019.
Videos are more compelling than texts or images–and they’re more likely to draw your visitor in. You’ve probably seen the success of video posts on Facebook or Instagram over the past few years.
They’re easy to watch, prioritized by search engines, and they grab attention fast. This keeps a user on your site longer, which means they’re more likely to convert. In addition, the longer visitors stay on your site, the better your SEO will be.
Video backgrounds are powerful because they say what can’t be stated in words–they can convey your message quickly, effectively, and in a way that grabs attention.
In addition, it adds something sleek and modern to a website. As long as your video is muted, short, and visually appealing, it can do a lot for your brand.
Web Design Trends to Look Out For in 2019
Your website might look sleek and modern today, but if you don’t keep ahead of the curve you might find yourself with an outdated, cheesy design in just a few months. New technology leads to new trends–and 2019 has a lot of change in store.
These web design trends will help keep your website ahead of the curve.
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