The world can never have too many blogs as long as people are seeking fresh perspectives. Every opinion, good or bad, matters. If you have something to say build a platform and share it with the world.
According to Statista, the social networking site Tumblr has close to 441.4 million blog accounts. Keep in mind, this is only one of several popular blog platforms. What this amounts to is a whole lot of blog content being consumed every day.
You’re here because you are most likely asking yourself, should I start a blog. Or you are searching for tips on how to make money with a blog for beginners.
Personal blogging isn’t hard if you have the right tools. Keep reading for eight basics for building your personal blog.
1. Personal Blogging Should Have a Purpose
One important question you should be asking is what do I have to say that hasn’t already been said. Of course, there is nothing new under the sun. So let’s change that to, what new spin can I put on what is already being said.
Your blog should have a purpose and you should be very clear on what that purpose is. Whether you’re hoping to make money or just express an opinion, set specific goals to be successful at it.
Once you have a topic stick to it. People are less likely to support a blog that is a hodge-podge of everything.
2. Choose the Perfect Domain Name
Branding will be a big part of drawing people to your blog. To start a successful blog you will need to have a memorable and catchy blog name. It is no mistake that the biggest brands have names like Nike.com, Hotels.com, or Amazon.com.
With so many websites already in existence, the one-word domain may have its challenges. Website names shouldn’t exceed 17 characters or two to three words. The goal is to keep it short and easy to remember.
Once you come up with a short list, run them through KnowEm to see if the phrase is being used by another brand. KnowEm allows you to search to see if the name is used for website, on social media platforms, or has been trademarked.
3. Choose the Best Platform for Your Blog
It is important that you are able to distinguish between a website service and a service that offers a blog platform. Although both have similar characteristics and some companies offer both, you want a blog, not a website.
Blogger platforms like WordPress are designed for blogging. Their templates offer aesthetics needed to highlight blog content. The layout is important because you want visitors to stay on your site after reading the blog that led them to your blog.
This means having menus with images and categories for different topics strategically placed on each page.
4. Find a Host
To have a blog that is your own, where you can have your customized domain, unlimited space, and even an e-commerce dimension, you will need a host. Paying for your host site will be one of your annual expenses for your blog.
A host is where you will park your domain. There are a lot of them out there, so do your research and choose wisely. To get the full effects of personal blogging pay for a plan geared towards entrepreneurs.
5. Design Your Site
The blogging platform you choose will have multiple templates to choose from, but you want to add your own special touch. Personalize your blog with the following:
Choose your favorite colors to represent your blog. Most platforms will have preset color schemes or you can create your own combination.
Fonts are a great way to express your personality. If the blog platform does not have the fonts you like, search sites like Esty and eBay to find free customized fonts.
Add a Comments Section
Comments help grow your site. Allowing readers to comment on your page is a great way to grow your readership.
Incorporate Social Media Links
Having social media links on your blog will alert visitors that you have social media channels. It also prompts them to follow.
6. Learn Website Optimization
If you build it they will come, doesn’t always work in personal blogging. If you want to know how to make money with a blog for beginners, learn SEO.
SEO stands for Search Engine Optimization. These are techniques to help your blog’s rankings in popular search engines like Google, Explorer, and Bing.
With website optimization, when people enter a specific topic, the search engines return the best results for the keywords entered. It would not hurt to invest in an SEO course to maximize the marketability of your site.
7. Build Social Media Channels
Having social media channels for your blog is a good way to market your brand and share links to your content. The more followers you have on different mediums, the wider your reach will be.
Social networking gives you a wider audience and it increases the ways you can interact with your audience. Being relatable and accessible is also important to the success of your blog.
8. Write Great Content
Our last tip will keep you from sinking into the black hole of blogs. Write great content that is purposeful. Write great content that is engaging. And write consistently.
Doing research will ensure you are producing relevant content. Stay abreast of changes in the industry you are blogging about.
Setting a schedule will help you stay on track. If your followers are looking for new blogs on Monday mornings, you need to post a new blog every Monday morning. When you are not consistent people will soon forget about you.
Are You Ready to Start Blogging?
Now that you know the basics for personal blogging, it’s time to get started. You will be truly amazed to find there is an audience already waiting for you to make your presence known.
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